Print Advertising
The knowledge of where to send your marketing message and who to reach is just important as the message itself.
Through Business Intelligence , we offer unsurpassed insight into the marketplace. Our distribution segmentation methodology then determines the most effective medium, message and distribution needed to reach the desired groups within a targeted population.
Direct Mail
One of the key methods to reach your ideal clients is through our direct mail offerings. Effective communications through this medium can be achieved in one of two ways:
Unaddressed Admail
Using our Business Intelligence processes, Proforma Twin Marketing Group can accurately profile every geographic area and customer base in all of Canada, right down to the street level. Rather than distributing an unaddressed mailing to an entire Postal FSA, our thorough understanding of the Canadian Mail System makes it possible to distribute your unaddressed campaigns only to the areas where your ideal customers reside, and eliminate any areas unlikely to yield returns.
By directing your advertising message only to locations with the highest probability of immediate relevance to the receiver, your marketing campaigns achieve the greatest possible returns while reducing waste and spending.
Addressed Mail
Addressed mailings are directed to specific consumers who are either existing customers or have been identified as high-potential prospects. From sophisticated personalization methodologies and automation to determining intelligent offerings, we distribute your message in the most efficient manner possible. Learn more about these methodologies through:
Newspaper
Much like letter carrier walks within mailing postal codes, newspapers are distributed to one specific area at a time.
In the same manner that we use geo-demographic tools to determine where your unaddressed mailings are best distributed, we also utilize this knowledge to deliver your marketing messages through newspaper inserts.
For areas with multiple daily or community publications, our exhaustive readership studies of every publication in Canada further identify which specific vehicles are best to deliver your campaign. This can be done via newspapers using many different methods, including:







