ProForma Twin Marketing Group

One of the key methods to reach your ideal clients is through our direct mail offerings. Effective communications through this medium can be achieved in one of two ways:

Unaddressed Admail

Using our Business Intelligence processes, Proforma Twin Marketing Group can accurately profile every geographic area and customer base in all of Canada, right down to the street level. Rather than distributing an unaddressed mailing to an entire Postal FSA, our thorough understanding of the Canadian Mail System makes it possible to distribute your unaddressed campaigns only to the areas where your ideal customers reside, and eliminate any areas unlikely to yield returns.

By directing your advertising message only to locations with the highest probability of immediate relevance to the receiver, your marketing campaigns achieve the greatest possible returns while reducing waste and spending.

Addressed Mail

Addressed mailings are directed to specific consumers who are either existing customers or have been identified as high-potential prospects. From sophisticated personalization methodologies and automation to determining intelligent offerings, we distribute your message in the most efficient manner possible. Learn more about these methodologies through:

• One-to-One Communication
• Custom & Sales Logic
• Business Intelligence
• Mailing Services

Much like letter carrier walks within mailing postal codes, newspapers are distributed to one specific area at a time.

In the same manner that we use geo-demographic tools to determine where your unaddressed mailings are best distributed, we also utilize this knowledge to deliver your marketing messages through newspaper inserts.

For areas with multiple daily or community publications, our exhaustive readership studies of every publication in Canada further identify which specific vehicles are best to deliver your campaign. This can be done via newspapers using many different methods, including:

	Inserts Also known as a “flyer”, these get inserted into sections of the newspaper and allow advertisers to present their message or “sale” in distinct, stand-alone way. Newspaper inserts vary from a response card to multiple-page inserts.
	Post-IT Notes This is a small single sheet of paper with advertising on the front that has a light adhesive on the back top 1/2 inch. This product is placed on the front of the newspaper by the carrier force and can be easily removed by the reader.
	Poly Bagging One side of the polybag contains advertising while the other side is clear. The newspaper is inserted into the polybag by the carrier force.
	Coupon Poly Bag One side of the polybag contains advertising while the other side is clear. The newspaper is inserted into the polybag by the carrier force. The coupon is at the bottom of the polybag in a perforated pouch.
	Kangaroo Poly Bag One side of the polybag contains advertising while the other side is clear. The newspaper is inserted into the polybag by the carrier force. There is a pocket that is pre-sealed with a sample enclosed.
	Tag Alongs This is a tag that is attached to a rubber band or elasticized string which is placed around a rolled newspaper by the carrier force.
	Door Hangers Door Hangers are delivered directly to and hung on the front door of the household. They are typically on weather resistant stock.
	Belly Bands A Belly Band is a continuous strip of paper containing printed advertising that is wrapped around the newspaper by the carrier force. Sizes are customized to meet newspaper requirement. Readers will see your piece as it will have to be removed before they can read their issue.