Current messages
that hit your specific target
each and every time.
The power of digital media cannot be denied in modern marketing. Digital media is an innovative form of advertising as it maximizes efficiency and reach of niche audiences, one-to-one messaging, measurement and change of strategy based on real results. A dynamic series of messages through multiple media vehicles is proven to achieve response goals over a single point of contact. Multi-dimensional communication through PURLs, email, mobile marketing (via text messages), and social media sites like Facebook and Twitter, complements tangible traditional media strategies and exponentially increases campaign results.
Avenues of Digital Influence:
Social Media
Personal URLs
Personally customize each and every message.
PURLs, or Personal URLs, are another format through which “made-to-order” marketing messages greet your customer in an individual way. A PURL is a webpage set up with personalized messages and offers directed to each customer, which they are made aware of through print or electronic communications.
Mobile Messaging
Commercial mobile messaging is rapidly finding its place in the cross media mix. It is simple in concept and application and not much different than the traditional text messaging you do now except instead of sending one text to one individual, your company can now send one message to a large group of individuals.
- More texts are now sent than phone calls made
- In 2014 cell phones will surpass pc’s as the method of choice for accessing the internet
- 97% of individuals send and receive texts
- Text messages are read on the average within 4 minutes, compared to email which is 48 hours
There has never been a better time to accelerate your company’s marketing efforts with mobile messaging than now. You can begin your campaign instantly with minimal investment.
- Send your customers messages about events, new products and sneak previews
- Event Management – Combining attendee messaging, ticketing and document delivery can make your event a smashing success.
- Set up and send triggered text messages to respondents who meet certain criteria
- Schedule and send daily SMS text messages to all attendees at a trade show with a special offer if they visit your booth
- Surveys – Question your market and get instant results.
- And many more…
QR Codes
The use of QR Codes has gone beyond the tracking of parts and other 
processes in manufacturing plants. QR codes have tapped into the world of marketing and are now are used in a much broader context aimed at mobile phone users.
Proforma Twin Marketing Group will help you stay current with today’s trends and help your company get the most out of QR codes through the delivery of personalized messages and cross media integration.
Here’s a basic list of functions QR Codes can perform:
- Open a personalized or static web page
- Send an SMS (text)
- Make a phone call
- Capture text
- Send an email
- Add a contact or calendar event
- Locate a spot on a map
- . . . and more!
Due to the large number of cell phones and QR code reader apps, some apps are not able to perform all functions. Most popular use of QR codes is to direct phones to a website.
Our computer screens and cell phones are inundated with tweets, posts, blogs—you name it. So how do you stand out and not get lost in the masses? The key is to come up with creative, unique tactics to not only get your message out there, but also create a viral effect—allowing your fans or followers to do the advertising for you. That’s where we come in.
Proforma Twin Marketing Group uses the latest in mobile and social technologies to develop and implement a campaign that speaks directly to the consumer in a simple, yet effective, way. Through Facebook, Twitter and LinkedIn, as well as many other social media portals, a cost-effective campaign can be launched within mere minutes.
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