Tailor your message
One-to-One Communication is our ability to reach your ideal clients with a tailored message, based upon their characteristics.
Beginning with defining your customer groups within the market, our Business Intelligence capabilities comes to life through the delivery of personalized, logic-driven marketing messages to the individuals within each of your customer groups.
This is achieved through the following:
Variable Data Printing
Variable Data Printing (VDP) is the ability to efficiently deliver a completely personalized communication message to each prospective customer. Based on each individual’s buying history, habits and core characteristics, we can variably print their custom marketing message, not only with their name and address, but with personalized copy, images, offers and layouts. This level of personalization, together with the logic-driven variables, creates the ultimate level of One-to-One Communication.
Combining these abilities with our state-of-the-art print facility, Proforma Twin Marketing Group brings you the most powerful and cost-efficient method possible to communicate your message to your customer.
Custom Sales Logic
Data mining and modeling is the foundation of our entire process. Through far-reaching analysis of existing data to identify patterns in customer behavior, we create custom-made advertising messages in print.
Custom logic is the ability to incorporate the sophistication of Variable Data Printing with the mined data. This creates the ability for personalized printing to respond to specific business needs. For example, a customer who has been inactive for some time would receive a very different personalized message than your most frequent buyers.
Sales Logic is then used to create appropriate and appealing copy, imagery and layout for each specific customer group. The outcome of custom and sales logic is an incredibly refined, personalized marketing message sent to each and every customer.
Personalized Images
Personalized Images are a specific aspect of Variable Data Printing, relaying a tailor fit, graphics-driven message. Using custom images with personalizations built directly into them, this type of visually arresting VDP appeals directly to the senses and generates high rates of readership.
Personal URLS
PURLs, or Personal URLs, are another format through which “made-to-order” marketing messages greet your customer in an individual way. A PURL is a webpage set up with personalized messages and offers directed to each customer, which they are made aware of through print or electronic communications. Through frequent contact with each customer while maintaining the same level of personalization through One-to-One Communication, PURLs drive increased response rates while reducing waste.
Communication Programs
Proforma Twin Marketing Group’s Communication Programs keep you in frequent and relevant contact with those most interested in your business offerings. Driven by Custom Sales logic, we automate the process of keeping in contact with customers who have used your company’s services or shown interest in them.
The automated communication process is initiated by recent purchasing history, a response to a direct mail piece or PURL, account inactivity or other triggers. Our Communication Programs prompt the delivery of a personalized marketing piece on your company’s behalf. These direct mail or email messages relay appropriate offers to these consumers to drive incremental sales.