Business Intelligence
Business Intelligence is the essence of Proforma Twin Marketing Group’s approach to generating unparalleled results.
It begins with developing an intimate knowledge of our client’s customers. Through integrated market analysis, we gather this information using the most current data and advanced geo-demographics, location intelligence and predictive analytics tools available.
The result is a 360-degree view into consumer behavior, buying habits and media consumption for the purpose of creating:
Customer Profiles
Customer Profiling gives an up-close look into your customer’s behaviors, personal characteristics, wealth statistics, buying habits, lifestyles and much more. This allows us to clearly define your core customer segments and determine opportunity and expansion segments. Additional assessments include average distance traveled by customers and market cannibalization amongst different offices.
Reaching your consumers and others like them with the right message through Customer Profiling is the first, critical step in attaining your marketing goals.
Geographical Trading Area Profiles
By profiling customers and demographic segments, we determine your total target audience and their geographic location. Whether you have one or multiple offices or sales territories, characterizing the trading areas within those boundaries provides profound insight into where each office or territory can generate the highest opportunities. Customer profiling further defines the best media and strategies to empower you to reach this audience.
Market Profiles
Using the detailed data generated by Customer and Geographic Profiling, our Business Intelligence programs will create Market Profiles—predictive models to assess the potential success of a company’s offerings, based on the likelihood of a segment of consumers in a certain location to respond. We also assess the immediate competition in a geographic area, so you can strategize accordingly. This high level of understanding of the specific markets, and the consumers within them, becomes a powerful marketing tool for your business.